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Course Descriptions
all courses are three (3) credit hours
ACCOUNTING
ACC 501. MANAGERIAL ACCOUNTING.
A course which focuses upon developing those accounting tools
which assist management. Emphasis will be upon budgeting, cost derivation and measurement,
product costing, cost systems and variance analysis, inventory valuation and control, and
capital expenditure analysis.
ACC 533. ACCOUNTING THEORY.
This course is designed to pursue, analyze and provide a logical and coherent set
of principles that form the conceptual framework for the evaluation, promotion, and
continuing development of sound accounting practice. Included are: syntactical theories
relating to the structure of financial reporting; interpretational theories relating to
measurements and relationships; and behavioral theories relating to presentation and
disclosure of accounting information. Together the different levels of evaluation confirm
or refute present practice, and provide improved handling for emerging contemporary
accounting problems.
BUSINESS
BUS 504. CREATIVITY IN BUSINESS.
An examination of the role and importance of creativity in the business enterprise.
The course examines: the development of personal creativity, the functioning of creativity
in group environments, and the role managers perform in facilitating the creative
performance of employees.
BUS 511. MANAGERIAL FINANCE.
This course examines the role of financial management in supporting and sustaining
the functional areas of the firm. Using cases and readings students gain insight into the
analysis of financial problems as well as the development of financial strategy.
BUS512. OPERATIONS MANAGEMENT AND DECISION-MAKING
A study of basic concepts, techniques, and issues encountered in
managing operations systems and assisting decision making in today's
changing environment. Topics covered include linear and integer
programming, six sigma, quality assurance, and project management with their
impact on decision-making in a complex and uncertain environment. This
course utilizes both lecture and cast studies.
BUS 513. MARKETING STRATEGY.
An examination of the marketing role within the organization. A managerial emphasis
is utilized in the course, focusing upon development of the organization's marketing
policy and strategy, analysis and selection of markets to target, managing tactical
response to a dynamic environment, and implementing the major elements of marketing
policy.
BUS 514. ORGANIZATIONAL BEHAVIOR.
This course examines the human side of organizations. The role of manager is
examined to gain insight into those skills which facilitate leadership, organizational
change and development and managing human relationships.
BUS 520. NEGOTIATION IN BUSINESS.
The development of skills for managers in resolving disputes and facilitating
deals. The course develops a systematic approach to development of negotiating skill by
examining: negation analysis, strategy and tactics, behavioral and contextual dynamics,
and the ethical dimension of negotiation.
BUS 521. ETHICAL AND LEGAL ISSUES IN BUSINESS.
This course is designed to help future managers understand and analyze ethical
issues in a business environment. Beginning at the individual level, the course progresses
to organizational and societal perspectives. The course examines legal issues in business,
contrasting and comparing the impact upon decision-making. Using role plays and case
analysis the course will help students to confront and successfully manage ethical
challenges.
BUS 530. GLOBAL ENVIRONMENT OF BUSINESS.
A cross-cultural assessment of business practice focusing upon managerial
implications, consumer behavior patterns, cultural values, negotiation styles, financial
matters and legal/political considerations. Cases and real world business problems will be
used to gain decision-making insight into the challenges of global business.
BUS 531. ENTREPRENEURSHIP.
Reviews those attributes which contribute to entrepreneurial success, as well as
assesses those who have succeeded and failed in establishing new ventures. The course also
examines how to bring the qualities of entrepreneurial ventures to the corporate
environment, and maintaining a corporate culture which retains its brightest and most
creative spirits of organization.
BUS 532. BUSINESS INFORMATION SYSTEMS.
Surveys technology and systems as tools which facilitate the management of business
information and manufacturing processes. The course explores the transformation of data to
information in order to facilitate higher quality decision-making, as well as timeliness
and ease-of-use of information by decision makers. Also examined are the integration of
technology, systems and people and how they assist the firm in achieving distinctive
competencies.
BUS 534. BUSINESS POLICY.
An integrative course which exposes future managers to the challenge of creating
and sustaining a competitive advantage in the marketplace, while maintaining sufficient
profitability. Through extensive case studies students must utilize accumulated knowledge
from the entire MBA program in orders to successfully master the challenges presented.
ECONOMICS
ECO 502. MANAGERIAL ECONOMICS.
A study of the principles underlying some of the key decisions
in a modern business enterprise in the areas of production, product pricing and resource
demand. Attention is focused on the different industry structures in which firms operate
(competitive, oligopolistic, etc.) as well as the nature and characteristics of consumer
demand. Copyright
© • Lenoir-Rhyne College, 625 7th Avenue NE,
Hickory, North Carolina 28601 USA
• (828) 328-1741
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